Wide Retailer Strategy 2020
Don't put all those eggs in one basket! Learn how to succeed on Apple, Nook, Kobo, GooglePlay... and yes, Amazon too!
Melissa Storm and Alana Terry have teamed up to offer a comprehensive course on both "going wide" and "growing wide" for authors. Both are bestselling 6-figure authors with a lot of experience in the publishing and book marketing space. Alana attributes much of her income to her highly successful Amazon and Facebook ads, while Melissa brings her experience as a New York Times bestselling author currently in the process of switching two pen names to a largely Bookbub ads driven wide strategy!
This course will cover everything you need to be successful without depending solely on Amazon, including:
- How to tell your readers you're going wide
- Segmenting your newsletter by retailer
- Creating FB audiences for non-Zon readers
- Using BookBub ads to skyrocket your Apple and Nook sales
- Using a distributor versus going direct
- The power of permafree
- The allure of boxed sets
- Making the most of the Kobo promos dashboard
- Apple Books exclusive marketing opportunities
- Fully optimized product page presentation
- High-converting blurbs
- One-click book covers
- Pricing on solo titles and boxed sets
- Facebook PPC ads
- BookBub PPC ads
- Amazon PPC ads
- Google PPC ads (for the first time ever in any of our courses!)
Follow Melissa and Alana as they don't just talk about what it takes to be successful on multiple retailers, they show you exactly how to do it! You'll learn workflow shortcuts that will save you tons of time, how to avoid the most common mistakes authors make, and how to make a good product page even better. The step-by-step screen flow is perfect for guiding you through doing the work for yourself and perfect for marketers of all skill levels.
The best part? Melissa and Alana don't just say WHAT to do, they also explain both WHY and HOW, making this course unlike any other out there.
Want to learn, but not excited about the video format? Not to worry! Each video is accompanied by detailed notes, which you can either read in place of watching the videos or go through in order to brush up on the lessons a second time.
Melissa Storm is a New York Times and multiple USA Today bestselling author of Women’s Fiction, Inspirational Romance, and Cozy Mysteries.
Despite an intense, lifelong desire to tell stories for a living, Melissa was “too pragmatic” to choose English as a major in college. Instead, she obtained her master’s degree in Sociology & Survey Methodology—then went straight back to slinging words a year after graduation anyway.
She loves books so much, in fact, that she married fellow author Falcon Storm. Between the two of them, there are always plenty of imaginative, awe-inspiring stories to share. Melissa and Falcon also run a number of book-related businesses together, including LitRing, Sweet Promise Press, Novel Publicity, Your Author Engine, and the Author Site.
When she's not reading, writing, or child-rearing, Melissa spends time relaxing at her home in the Michigan woods, where she is kept company by a seemingly unending quantity of dogs and two very demanding Maine Coon rescues. She also writes under the names of Molly Fitz and Mila Riggs.
Contact her at [email protected]
Alana Terry is the 6-figure author of more than forty published novels. She hosts the Successful Writer Podcast and has created over half a dozen courses to help authors reach their dreams of achieving creative and commercial success. Contact her at [email protected]