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Writing & Marketing Sweet Romance (and Women's Fiction)

Learn how to succeed from a New York Times bestselling / 6-figure/ hybrid-published author

This live course starts NOVEMBER 2020.

Welcome! Perhaps you're currently writing your very first book and have chosen Sweet Romance to kick things off. Maybe you're making a transition over from the steamier stuff, or maybe you want to expand your romance catalog to include Women's Fiction as well. Perhaps you were committed to the genre from day one and are now making a full-time living with your writing (If so, go you)!

Whatever the case, this course has you covered.

We'll discuss everything - from plotting and planning, all the way to testing to make sure you have the right blurb and cover and running ads to bolster your book. The live Facebook group means you can bring your questions and ideas and even request specific lessons.

How do I know so much about Sweet Romance and Women's Fiction? Because I write in those genres too! I'm a hybrid published author who wrote my first novel back in 2010. It was Women's Fiction, but when I had a hard time selling it, I switched to another genre. I came back to Women's Fiction in 2015 after taking a couple of years off from writing and publishing. I also started writing Sweet Romance at the same time.

Things were slow going until 2017 when I picked up my first hard-won USA Today bestseller tag, secured the first of several audio contracts with Tantor and a publishing contract with Kindle Press, and was also granted the only Inspirational Romance Kindle World.

Since then, I've "hit the list" 6 more times (2 for my Sweet Romance/ Women's Fiction and 4 under my Cozy Mystery pen name, Molly Fitz). I've also secured a publishing contract with Kensington, and with their help, became a New York Times bestseller!

In this course, I'll tell you exactly what I did to find success in the genre, what I've learned, and help you work toward the same. Nothing is held back. You’ll know exactly what I’ve spent, where, and whether I thought it was worth it. Although I tend to launch books with large ad budgets, you don’t have to in order to gain something valuable from this course. Each marketing method discussed provides “Low or No Budget” options and the “Whoa, Big Spender!” option.

Are you ready? Here's some more info to help you decide...

What this course is:

  • A practical, in-depth guide with real-life examples and cold, hard data
  • A tour of multiple marketing techniques so that you can choose those that best fit your abilities and your budget

What this course is not:

  • A get-rich-quick scheme that promises a formula to success

Who will benefit from this course?

  • Authors already writing in the Sweet Romance or Women's Fiction genres who would like a fresh perspective on marketing
  • Authors preparing to launch their first book in the genre and aren’t sure where to start
  • Experienced authors from other genres who have caught the Sweet bug and would like to do some research before deciding whether to take the leap

What we’ll cover in the writing unit:

  • Satisfying without sex
  • An exploration of popular genre tropes
  • The many subgenres of Sweet
  • Key differences between Sweet Romance and Women's Fiction
  • Developing characters readers will want to revisit again and again
  • Using the overlapping drafts method to write faster
  • Planning for a successful series
  • Going traditional versus publishing indie (or choosing both!)
  • Publishing in Kindle Unlimited or "going wide"
  • A guest panel of authors to discuss their best tips for writing a satisfying Sweet Romance
  • A guest panel of readers to discuss what they love about the genre and what they look for in new-to-them authors

What we’ll cover in the marketing unit:

  • Rebranding and reviving a "dead" book or series
  • Testing your blurb before you even launch
  • Principles of great Romance cover design with Sylvia Frost (the Book Brander)
  • Building and engaging your newsletter
  • Building and managing your review team
  • Where, how, and whether to social media
  • Running Facebook ads for Sweet Romance and Women's Fiction
  • Running Amazon ads for Sweet Romance and Women's Fiction
  • Running BookBub ads for Sweet Romance and Women's Fiction
  • Other ad sites that provide great results for the genre
  • Out-of-the-box marketing techniques like apps and messenger bots
  • Planning your next big series

We'll talk about all this and more, while I freely share data and answer all your questions along the way. My best teaching friend, Alana Terry, will also provide a couple of specialized lessons on Amazon ads to make this course truly comprehensive.

Come and follow me as I don't just talk about what it takes to launch a best-selling boxed set. I do it with you!

The best part? I don't just tell you WHAT to do. I also explain both WHY and HOW - making this course unlike any other out there.

Want to learn, but not excited about the video format? Not to worry! Each video is accompanied by detailed notes, which you can either read in place of watching the videos or go through to brush up on the lessons a second time.


Your Instructor


Melissa Storm
Melissa Storm

Melissa Storm is a New York Times and multiple USA Today bestselling author of Women’s Fiction, Inspirational Romance, and Cozy Mysteries.

Despite an intense, lifelong desire to tell stories for a living, Melissa was “too pragmatic” to choose English as a major in college. Instead, she obtained her master’s degree in Sociology & Survey Methodology—then went straight back to slinging words a year after graduation anyway.

She loves books so much, in fact, that she married fellow author Falcon Storm. Between the two of them, there are always plenty of imaginative, awe-inspiring stories to share. Melissa and Falcon also run a number of book-related businesses together, including LitRing, Sweet Promise Press, Novel Publicity, Your Author Engine, and the Author Site.

When she's not reading, writing, or child-rearing, Melissa spends time relaxing at her home in the Michigan woods, where she is kept company by a seemingly unending quantity of dogs and two very demanding Maine Coon rescues. She also writes under the names of Molly Fitz and Mila Riggs.

Contact her at [email protected]



Alana Terry is the 6-figure author of more than forty published novels. She hosts the Successful Writer Podcast and has created over half a dozen courses to help authors reach their dreams of achieving creative and commercial success. Contact her at [email protected]

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!