Smart Business for Authors
When you think like a CEO, you earn like a CEO. This course teaches you smart business principles to build your author career!
As authors, we are all in business for ourselves. It’s easy to forget that the most successful enterprises are the product of multiple people with diverse expertise. They contain not just cover designers and editors, but also marketers, managers, researchers, and—of course—executives.
This guided course will explore how focusing on each “department” within your author career can help boost your overall success.
Follow Melissa and Alana as they don't just talk about what it takes to assess, manage, and grow your career, they do it with you! The step-by-step screen flow is perfect for guiding you through doing the work for yourself and perfect for author entrepreneurs of all skill levels--yes, even those with an advanced understanding of business will learn in this course!
This course will be delivered in 4 main units, each with 5 laser-targeted lessons inside.
You’ll learn how to position your brand and find your unique selling proposition, set and measure goals, analyze the competition, build upon your successes, hire partners to help you reach the next level, and so much more! Check out what we have planned...
The Executive Board with Alana
- Creating a CEO mindset
- Upgrading your money outlook
- Learning how to wear a business hat when you're really a creative
- Finding your cash cows and scaling them up
- Conducting quarterly reviews for strategy and profit
Market Research with Melissa
- Positioning Your Brand & Unlocking your Unique Selling Proposition (USP)
- Surveying Your Core Readership
- Preparing a SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
- Driving Customer Satisfaction
- Playing to Your Strengths
Finance with Alana
- Budgeting and cash flow (even if you hate math)
- Bridging the 60-day pay gap and how to get immediate cash when you need it
- Prepping for tax season
- Riding the waves of high months and low months
- Tracking it all in analog and digital
Management with Melissa
- Deciding to Delegate
- Hiring Your Team
- Training Your Team
- Organizing with a CRM System (Client Relationship Management)
- Making the Tough Calls
The best part? Melissa and Alana don't just say WHAT to do, they also explain both WHY and HOW, making this course unlike any other out there.
Want to learn, but not excited about the video format? Not to worry! Each video is accompanied by detailed notes, which you can either read in place of watching the videos or go through to brush up on the lessons a second time.
Melissa Storm is a New York Times and multiple USA Today bestselling author of Women’s Fiction, Inspirational Romance, and Cozy Mysteries.
Despite an intense, lifelong desire to tell stories for a living, Melissa was “too pragmatic” to choose English as a major in college. Instead, she obtained her master’s degree in Sociology & Survey Methodology—then went straight back to slinging words a year after graduation anyway.
She loves books so much, in fact, that she married fellow author Falcon Storm. Between the two of them, there are always plenty of imaginative, awe-inspiring stories to share. Melissa and Falcon also run a number of book-related businesses together, including Novel Publicity, Whiskered Mysteries, and Arcane City.
When she's not reading, writing, or child-rearing, Melissa spends time relaxing at her home in the Michigan woods, where she is kept company by a seemingly unending quantity of dogs and two very demanding Maine Coon rescues. She also writes under the names of Molly Fitz, Mila Riggs, and Ash Eschler.
Alana Terry is the 6-figure author of more than forty published novels. She hosts the Successful Writer Podcast and has created over half a dozen courses to help authors reach their dreams of achieving creative and commercial success. Contact her at [email protected]