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Smart Business for Authors

When you think like a CEO, you earn like a CEO. This course teaches you smart business principles to build your author career!

This course starts September 2019. Make sure to sign up now, so you don't miss out!

As authors we are all in business for ourselves, but it’s easy to forget that the most successful enterprises are made up of multiple people with diverse expertise. Not just cover designers and editors, but also marketers, managers, researchers, and—of course—executives.

This guided course will explore how focusing on each “department” within your author career can help boost your overall success.

Follow Melissa as she doesn't just talk about what it takes to assess, manage, and grow your career, she does it with you! The step-by-step screen flow is perfect for guiding you through doing the work for yourself and perfect for author entrepreneurs of all skill levels--yes, even those with an advanced understanding of business will learn in this course!

This course will be delivered in 3 main units, each with 5 laser-targeted lessons inside.

You’ll learn how to position your brand and find your unique selling proposition, set and measure goals, analyze the competition, build upon your successes, hire partners to help you reach the next level, and so much more! Check out what we have planned...

The Executive Board

  • Pinpointing Your Unique Selling Proposition (USP)
  • Defining Key Performance Indicators (KPIs)
  • Budgeting for Sustainable Growth
  • Running Post-Mortems on Your Launches
  • Conducting Quarterly Reviews

Market Research

  • Positioning Your Brand
  • Surveying Your Core Readership
  • Preparing a SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
  • Driving Customer Satisfaction
  • Playing to Your Strengths

Management

  • Deciding to Delegate
  • Hiring Your Team
  • Training Your Team
  • Organizing with a CRM System (Client Relationship Management)
  • Making the Tough Calls

The best part? Melissa doesn't just say WHAT to do, she also explains both WHY and HOW, making her courses unlike any other out there.

Want to learn, but not excited about the video format? Not to worry! Each video is accompanied by detailed notes, which you can either read in place of watching the videos or go through in order to brush up on the lessons a second time.


Your Instructor


Melissa Storm
Melissa Storm

Melissa Storm is a mother first, and everything else second. Writing is her way of showing her daughter just how beautiful life can be, when you pay attention to the everyday wonders that surround us. So, of course, Melissa's USA Today bestselling fiction is highly personal and often based on true stories.

Melissa loves books so much, she married fellow author Falcon Storm. Between the two of them, there are always plenty of imaginative, awe-inspiring stories to share. Melissa and Falcon also run a number of book-related businesses together, including LitRing, Sweet Promise Press, Novel Publicity, Your Author Engine, and the Author Site. When she's not reading, writing, or child-rearing, Melissa spends time relaxing at home in the company of a seemingly unending quantity of dogs and a rescue cat named Schrödinger.

Melissa maintains active memberships in Romance Writers of America (RWA), American Christian Fiction Writers (ACFW), Novelists, Inc. (NINC), and the Alliance of Independent Authors (ALLi).

If you need any help, email me: melissa@yourauthorengine.com. That's what I'm here for!


Course Curriculum



Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!