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Newsletter Strategy 2020

This course will take you from novice to expert when it comes to your author email list.

Does your email list need a makeover? Then you're at the right spot! Walk step-by-step with us as we teach you how to create, promote, and scale your email newsletter list so you can sell books literally on autopilot.

This book marketing course offers invaluable content, covering topics such as:

  • creating your newsletter list from scratch
  • finding your opt-in offer
  • creating your signup pages
  • optimizing your welcome sequence
  • segmenting your newsletter
  • scrubbing your inactive subscribers
  • emailing your readers about launches
  • and so much more!

This course is brought to you by two teaching besties, Melissa Storm and Alana Terry. Melissa is a New York Times bestselling author who has also made the USA Today bestseller list a total of 7 times (3 as Melissa Storm and 4 as Molly Fitz). Alana is a USA Today bestselling, 6-figure Christian suspense novelist and loves partnering with Melissa to bring authors like you the resources to help market your books and take your writing career to the next level.

Follow Melissa and Alana as they don't just talk about what it takes to market books, they do it with you! The step-by-step screen flow is perfect for guiding you through doing the work for yourself and perfect for marketers of all skill levels.

The best part? Melissa and Alana don't just say WHAT to do. They also explain both WHY and HOW, making this course unlike any other out there.

Melissa and Alana hold nothing back, sharing both failures and victories to teach you how to create newsletters and build a reader community your fans will love!

Want to learn, but not excited about the video format? Not to worry! Each video is accompanied by detailed notes, which you can either read in place of watching the videos or go through to brush up on the lessons a second time.


Your Instructor


Melissa Storm
Melissa Storm

Melissa Storm is a New York Times and multiple USA Today bestselling author of Women’s Fiction, Inspirational Romance, and Cozy Mysteries.

Despite an intense, lifelong desire to tell stories for a living, Melissa was “too pragmatic” to choose English as a major in college. Instead, she obtained her master’s degree in Sociology & Survey Methodology—then went straight back to slinging words a year after graduation anyway.

She loves books so much, in fact, that she married fellow author Falcon Storm. Between the two of them, there are always plenty of imaginative, awe-inspiring stories to share. Melissa and Falcon also run a number of book-related businesses together, including LitRing, Sweet Promise Press, Novel Publicity, Your Author Engine, and the Author Site.

When she's not reading, writing, or child-rearing, Melissa spends time relaxing at her home in the Michigan woods, where she is kept company by a seemingly unending quantity of dogs and two very demanding Maine Coon rescues. She also writes under the names of Molly Fitz and Mila Riggs.

Contact her at [email protected]



Alana Terry is the 6-figure author of more than forty published novels. She hosts the Successful Writer Podcast and has created over half a dozen courses to help authors reach their dreams of achieving creative and commercial success. Contact her at [email protected]

Course Curriculum


  Getting Started
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!