Relaunch & Reinvigorate
Think your backlist could be doing more for you? These small, strategic tweaks to your marketing strategy can take your books from stale to fresh.
Think your backlist could be doing more for you? Yeah, you're probably right. The good news is that some small, strategic tweaks to your marketing strategy can take your books from stale to fresh, fresh, fresh.
This book launch course will include at least 10 hours of invaluable content, covering topics such as: scrubbing, segmenting, and re-engaging your newsletter, converting browsers to buyers, revisiting your cover and sales covers, refreshing your website, communicating a strong brand, building and growing an advance reader team, using social media strategically, conducting your own market research, making sure no marketing efforts are wasted, running ads on Facebook and AMS, and more!
Follow Melissa as she doesn't just talk about what it takes to market books, she does it with you! The step-by-step screen flow is perfect for guiding you through doing the work for yourself and perfect for marketers of all skill levels.
The best part? Melissa doesn't just say WHAT to do, she also explains both WHY and HOW, making her courses unlike any other out there.
Nothing is held back. All budget amounts, sales figures, tactics, and more are recorded and discussed openly. Failures are shared. Victories are shared. All for the purpose of teaching you how to launch a book with oomph!
Want to learn, but not excited about the video format? Not to worry! Each video is accompanied by detailed notes, which you can either read in place of watching the videos or go through in order to brush up on the lessons a second time.
Melissa Storm is a mother first, and everything else second. Writing is her way of showing her daughter just how beautiful life can be, when you pay attention to the everyday wonders that surround us. So, of course, Melissa's USA Today bestselling fiction is highly personal and often based on true stories.
Melissa loves books so much, she married fellow author Falcon Storm. Between the two of them, there are always plenty of imaginative, awe-inspiring stories to share. Melissa and Falcon also run a number of book-related businesses together, including LitRing, Sweet Promise Press, Novel Publicity, Your Author Engine, and the Author Site. When she's not reading, writing, or child-rearing, Melissa spends time relaxing at home in the company of a seemingly unending quantity of dogs and a rescue cat named Schrödinger.
Melissa maintains active memberships in Romance Writers of America (RWA), American Christian Fiction Writers (ACFW), Novelists, Inc. (NINC), and the Alliance of Independent Authors (ALLi).
If you need any help, email me: firstname.lastname@example.org. That's what I'm here for!
StartRevisiting Your Brand (48:50)
StartRedesigning Your Cover (56:39)
StartRethinking Your Words (61:10)
StartRebuilding Your Website (63:52)
StartRepublishing Your Book (37:04)
StartRevamping Your Newsletter (58:18)
StartRelaunching Your Book (55:15)
StartReengaging Your List (55:29)
StartReinvigorating Your Series with Ads (55:54)