Relaunch & Reinvigorate
Think your backlist could be doing more for you? These small, strategic tweaks to your marketing strategy can take your books from stale to fresh.
Think your backlist could be doing more for you? Yeah, you're probably right. The good news is that some small, strategic tweaks to your marketing strategy can take your books from stale to fresh, fresh, fresh.
This book launch course will include at least 10 hours of invaluable content, covering topics such as: scrubbing, segmenting, and re-engaging your newsletter, converting browsers to buyers, revisiting your cover and sales covers, refreshing your website, communicating a strong brand, building and growing an advance reader team, using social media strategically, conducting your own market research, making sure no marketing efforts are wasted, running ads on Facebook and AMS, and more!
Follow Melissa as she doesn't just talk about what it takes to market books, she does it with you! The step-by-step screen flow is perfect for guiding you through doing the work for yourself and perfect for marketers of all skill levels.
The best part? Melissa doesn't just say WHAT to do, she also explains both WHY and HOW, making her courses unlike any other out there.
Nothing is held back. All budget amounts, sales figures, tactics, and more are recorded and discussed openly. Failures are shared. Victories are shared. All for the purpose of teaching you how to launch a book with oomph!
Want to learn, but not excited about the video format? Not to worry! Each video is accompanied by detailed notes, which you can either read in place of watching the videos or go through in order to brush up on the lessons a second time.
Melissa Storm is a New York Times and multiple USA Today bestselling author of Women’s Fiction, Inspirational Romance, and Cozy Mysteries.
Despite an intense, lifelong desire to tell stories for a living, Melissa was “too pragmatic” to choose English as a major in college. Instead, she obtained her master’s degree in Sociology & Survey Methodology—then went straight back to slinging words a year after graduation anyway.
She loves books so much, in fact, that she married fellow author Falcon Storm. Between the two of them, there are always plenty of imaginative, awe-inspiring stories to share. Melissa and Falcon also run a number of book-related businesses together, including Novel Publicity, Whiskered Mysteries, and Arcane City.
When she's not reading, writing, or child-rearing, Melissa spends time relaxing at her home in the Michigan woods, where she is kept company by a seemingly unending quantity of dogs and two very demanding Maine Coon rescues. She also writes under the names of Molly Fitz, Mila Riggs, and Ash Eschler.
StartRevisiting Your Brand (48:50)
StartRedesigning Your Cover (56:39)
StartRethinking Your Words (61:10)
StartRebuilding Your Website (63:52)
StartRepublishing Your Book (37:04)
StartRevamping Your Newsletter (58:18)
StartRelaunching Your Book (55:15)
StartReengaging Your List (55:29)
StartReinvigorating Your Series with Ads (55:54)