Learn how to launch your book with a bang, all while minimizing costs and maximizing profit. School is back in session with the follow-up to my popular Launch to List course, and you are invited to join.
This book launch course includes 15 hours of invaluable content, covering topics such as: honing your brand, developing your launch plan, optimizing your newsletter to sell more books, creating graphics for launch, producing your own book trailer, setting up a launch week giveaway using multiple platforms, creating a fun quiz for readers, encouraging read through, selling pre-orders for the next book in your series, targeting and assessing Facebook ads to both warm and cold leads, and more.
The heart of this course, though, is all about creating smart newsletter automation sequences to excite your readers and get them buying and reading right now! Melissa also teaches you how to convert your launch into an evergreen marketing strategy you can use to create a perpetual sales machine for your series.
Follow Melissa as she doesn't just talk about what it takes to market books, she does it with you! The step-by-step screen flow is perfect for guiding you through doing the work for yourself and perfect for marketers of all skill levels.
The best part? Melissa doesn't just say WHAT to do, she also explains both WHY and HOW, making her courses unlike any other out there.
Nothing is held back. All budget amounts, sales figures, tactics, and more are recorded and discussed openly. Failures are shared. Victories are shared. All for the purpose of teaching you how to launch a book with oomph!
Want to learn, but not excited about the video format? Not to worry! Each video is accompanied by detailed notes, which you can either read in place of watching the videos or go through in order to brush up on the lessons a second time.
Melissa Storm is a mother first, and everything else second. Writing is her way of showing her daughter just how beautiful life can be, when you pay attention to the everyday wonders that surround us. So, of course, Melissa's USA Today bestselling fiction is highly personal and often based on true stories.
Melissa loves books so much, she married fellow author Falcon Storm. Between the two of them, there are always plenty of imaginative, awe-inspiring stories to share. Melissa and Falcon also run a number of book-related businesses together, including LitRing, Sweet Promise Press, Novel Publicity, Your Author Engine, and the Author Site. When she's not reading, writing, or child-rearing, Melissa spends time relaxing at home in the company of a seemingly unending quantity of dogs and a rescue cat named Schrödinger.
Melissa maintains active memberships in Romance Writers of America (RWA), American Christian Fiction Writers (ACFW), Novelists, Inc. (NINC), and the Alliance of Independent Authors (ALLi).
If you need any help, email me: firstname.lastname@example.org. That's what I'm here for!
StartMy Crazy Launch Week Newsletter Plan (67:20)
StartMaking Your Launch Evergreen (43:53)
StartFacebook Ads to Attract New Series Readers (39:35)
StartFacebook Ads for Selling to Warm Leads (35:54)
StartEncouraging Read Through Post-Launch (41:23)
StartLead In to Selling the Next Book (30:42)
StartReplicating this Strategy for Your Next Launch (39:07)