Learn how to launch your book with a bang, all while minimizing costs and maximizing profit. School is back in session with the follow-up to my popular Launch to List course, and you are invited to join.
This book launch course includes 15 hours of invaluable content, covering topics such as: honing your brand, developing your launch plan, optimizing your newsletter to sell more books, creating graphics for launch, producing your own book trailer, setting up a launch week giveaway using multiple platforms, creating a fun quiz for readers, encouraging read through, selling pre-orders for the next book in your series, targeting and assessing Facebook ads to both warm and cold leads, and more.
The heart of this course, though, is all about creating smart newsletter automation sequences to excite your readers and get them buying and reading right now! Melissa also teaches you how to convert your launch into an evergreen marketing strategy you can use to create a perpetual sales machine for your series.
Follow Melissa as she doesn't just talk about what it takes to market books, she does it with you! The step-by-step screen flow is perfect for guiding you through doing the work for yourself and perfect for marketers of all skill levels.
The best part? Melissa doesn't just say WHAT to do, she also explains both WHY and HOW, making her courses unlike any other out there.
Nothing is held back. All budget amounts, sales figures, tactics, and more are recorded and discussed openly. Failures are shared. Victories are shared. All for the purpose of teaching you how to launch a book with oomph!
Want to learn, but not excited about the video format? Not to worry! Each video is accompanied by detailed notes, which you can either read in place of watching the videos or go through in order to brush up on the lessons a second time.
Melissa Storm is a New York Times and multiple USA Today bestselling author of Women’s Fiction, Inspirational Romance, and Cozy Mysteries.
Despite an intense, lifelong desire to tell stories for a living, Melissa was “too pragmatic” to choose English as a major in college. Instead, she obtained her master’s degree in Sociology & Survey Methodology—then went straight back to slinging words a year after graduation anyway.
She loves books so much, in fact, that she married fellow author Falcon Storm. Between the two of them, there are always plenty of imaginative, awe-inspiring stories to share. Melissa and Falcon also run a number of book-related businesses together, including Novel Publicity, Whiskered Mysteries, and Arcane City.
When she's not reading, writing, or child-rearing, Melissa spends time relaxing at her home in the Michigan woods, where she is kept company by a seemingly unending quantity of dogs and two very demanding Maine Coon rescues. She also writes under the names of Molly Fitz, Mila Riggs, and Ash Eschler.
StartMy Crazy Launch Week Newsletter Plan (67:20)
StartMaking Your Launch Evergreen (43:53)
StartFacebook Ads to Attract New Series Readers (39:35)
StartFacebook Ads for Selling to Warm Leads (35:54)
StartEncouraging Read Through Post-Launch (41:23)
StartLead In to Selling the Next Book (30:42)
StartReplicating this Strategy for Your Next Launch (39:07)