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Facebook Ad Strategy 2019
Design that Works
Branding Musts (23:57)
Texting (23:33)
Adding Oomph (52:10)
Appeasing the Censors (20:04)
Squares for the Win! (18:56)
Copy that Works
Steak & Sizzle (17:59)
Blurb Testing (22:11)
Headlines x2 (26:29)
The Perfect Quote (15:56)
Dynamic Creatives (39:54)
Targeting that Works
Custom Audiences (49:02)
Interest Targeting (24:56)
Layering & Grouping Targets (37:05)
Researching Your Targets (22:39)
Other Settings to Explore (37:59)
Management that Works
Determining Your Benchmarks (32:37)
Testing & Tweaking (20:55)
Harnessing Automation (16:53)
Going Evergreen (14:54)
Budgeting for Ads (19:05)
Bonus Content
Intro: Planning & Setting Up My Ads for the Month (58:18)
Bonus Video: Surveying Your Readers (26:54)
Texting
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