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Wide Retailer Strategy 2020
GET READY!
Welcome!
Course Intro: Wide for the Win! (51:08)
General Wide Strategies & Retailer Personalities (with Alana) (39:38)
Going Wide: Strategies for Making the Transition (59:13)
MAKE THE MOST OF YOUR ASSETS!
Metadata Madness & Back Matter Bliss (51:01)
Optimizing, Testing & Troubleshooting Branding (57:36)
Newsletter Segmentation & Other Awesomeness (61:16)
Advanced Engagement Targeting & Giveaways (63:17)
CONQUER ADS!
Facebook Ads Extravaganza (61:26)
Amazon Ads for Wide Authors (with Alana) (53:13)
BookBub Ads: Beginner (55:05)
BookBub Ads: Advanced (55:37)
Pricing & Price Promotions (60:35)
GO DO IT!
Course Wrap Up & Live QA (58:50)
Facebook Ads Extravaganza
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